Abstract

Urban Eco-Fashion Transformation (UEFT) is a groundbreaking initiative designed to drive the evolution of urban retail into sustainable, circular hubs that reflect the values of high-quality fashion with environmental and social responsibility. Led by Inditex, a global leader in sustainable fashion, the project will establish demonstrator sites in major cities where traditional retail environments are re-engineered through a multidisciplinary approach. UEFT will integrate cutting-edge renewable energy systems, advanced water efficiency and recycling technologies, and digital transformation tools into the design of urban shopping districts. This approach will not only reduce the overall carbon footprint and water consumption of fashion retail spaces but will also provide a replicable model of sustainable urban regeneration that benefits local communities and ecosystems.

The project is organized into five interlinked Work Packages (WPs) spanning a 24 to 36-month period. WP1 will ensure efficient project management and stakeholder coordination, addressing cross-cutting challenges and enabling smooth integration of all technical innovations. WP2, led by an expert research center, will focus on redesigning urban retail hubs. This WP will develop digital tools for monitoring, simulation, and implementation of eco-friendly store designs, ensuring that urban spaces meet the highest sustainability criteria. WP3 will be dedicated to water efficiency: a core component aimed at integrating state-of-the-art water reuse and recycling technologies into the cityscape and retail infrastructures, significantly lowering water consumption and promoting a circular economy. WP4 will partner with renewable energy specialists to deploy decentralized, clean energy solutions that power the transformed retail environments, reducing reliance on conventional energy grids and cutting emissions. WP5 will integrate social engagement, impact assessment, and communication strategies to ensure that the transformative benefits reach all stakeholders, from local communities to consumers and policy makers.

By fostering collaboration among industry leaders, academic institutions, technology providers, and civil society organizations, UEFT will create a sustainable urban model. It will serve as a benchmark for future policy making and urban planning strategies across Europe, thereby contributing to a resilient, healthy, and eco-centric urban future. The project will also generate significant economic, environmental, and social benefits, reinforcing Europe’s commitment to innovative, sustainable urban transitions amidst the growing challenges of climate change and resource scarcity.